Tuesday, 5 August 2014

Jabong's IOFW Climax



Jabong Online Fashion Week” witnessed its climax on July 30, 2014 at Hotel Le Meridian, Delhi as it announced the final winners across three categories - Hair, Makeup, and Photographer. The panel of highly reputed jury including supermodel Carol Gracias and renowned hair and makeup artist Samantha Kochhar not only mentored the artists; but the final decision to crown the winners rested upon them as well. 


All the cameras at the grand finale turned their flash on when Bollywood’s new chocolate boy Aditya Roy Kapoor and Girl-Next-Door Yami Gautam added the extra glamour and pranced onto the ramp with élan. 

Aditya Roy Kapoor looked dapper while walking the ramp for Nitin Bal Chauhan and Yami Gautam looked absolutely stunning as she strut the ramp for Rajdeep Ranawat. The event also saw the who’s who of the fashion circuit present in the audience hooting for the contestants and the show stoppers, Aditya and Yami.  


 The presence of such high octane celebrities provided the contestants with much needed motivation in the last few ticking moments as the winners were being announced.
The Grand Finale of Jabong Online Fashion Week finally gave the fashion industry three aspiring artist across three categories--

The winner of Photographer category Ashish Gurbani has studied mass media, advertising, journalism and Photography to reap the most benefits of his knowledge, expertise and innovation as a collab product of art. Indeed an impressive profile :)
Ashish Gurbani (Best Photographer) 

  • Vipin Arora, the winning Makeup Artist, has obtained his Fashion Design credentials from IIFT Delhi and worked with A-list celebrities associated with Star TV. He regularly works with established Photographers and Fashion Agencies

Vipin Arora (Best Makeup artist)


Arvind Sharma winner of BEST HAIR STYLIST category has been a part of Bollywood movies Murder 2 and Desi Boyz. He got to style A-list celebrities such as Jacqueline Fernandez, Karishma Kapoor, Kalki Koechlin , Yami Gautam, Chitrangada Singh, Amrita Rao and Aditi Rao Hydari. He was a part of multiple ramp shows including Lakme Fashion Week, Wills Fashion Week and Couture Fashion Week and also worked with Editorials such as Elle, Vogue and Cosmopolitan.
Here's team Revlon adding more glamor to the world !!

Team Revlon India at the grand finale of IOFW.


Elucidating on the thriving success of Jabong Online Fashion Week, Mr. Praveen Sinha, Founder and MD of Jabong said, “When we came up with the idea of Jabong Online Fashion Week, the only thought process was to bring upon a radical change in the online fashion industry. Our sole motive was to polish the gigantic amount of talent our country has and present it to the world to see. I am elated by the unprecedented response this initiative has received in its first season itself. Through this, we hope to change the dynamics around which the fashion industry functions and make it adept to the new-age eccentric talent that we have pooled. These young artists are now ready to take the fashion industry by storm”.


And that's a wrap! We hope you all enjoyed the show as much as we all did! Looking forward to next year’s IOFW.

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